Brow Lamination…

Right here at Incentives!

The reviews are amazing, including one from a very familiar and delighted customer – Fitness Incentive’s very own Jourdan Ilardi.

“Ok, where has brow lamination been all my life?!? I have always wanted to try this and finally did. Brow lamination is actually a perm for your eyebrows (which I just learned). I have very wiry eyebrows. The treatment straightened and softened them so that I could brush them into that perfect, wispy brow look. I’ll never not laminate my brows again!! Game. Changer.” – Jourdan

Tell Me More!

Details?  Well, eyebrow lamination is a four-step treatment to straighten the brow hair and give the brows a fuller look. You’ll have fewer gaps and holes and softer, less coarse, unruly brow hairs, allowing a more defined shape.  This game-changing treatment takes 45 minutes, with results typically lasting 8 weeks.

Step one: 
First comes a lifting cream, which breaks down the hair bonds to allow the hairs to move more freely into the shape we’re trying to create. After applying it to the brows, we tightly cover and press the brows with a sheet of cling wrap (to set the brows that stick out and seem to have a mind of their own!)

Step two: 
We then brush a neutralizing cream on the brows, which reforms the hair bonds to their new shape.

Step three:
Optional brow tint to color sun-bleached or gray brow hairs and help fill in any gaps – while not necessary, most clients choose to add the tint as it seems to put the finishing touches on the new brown shape and make them pop even more.  Many clients will also add brow waxing or tweezing to fine-tune the shape and arch.  All are highly recommended to perfect your new brow look!

Step four:
Last comes a hydrating oil treatment, which is left on the brows to nourish and hydrate.

And that’s it—you’re done and laminated.

See the photos below for a before and after, which includes a Yumi Lash Lift.

You can book a Yumi Lash Lift at the same appointment as your brow lamination. The process is almost identical but will lift and curl your lashes rather than straighten and flatten them. Yumi Lash Lift typically lasts 8 to 12 weeks and provides stunning, maintenance-free eyes for months!

Treat yourself today and have the PERFECT brows and lashes all holiday season!

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About the Author

Jackie Carini

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